He may not have known it at the time, but the first time Michael Jordan wore his signature Air Jordan 1s on an NBA court he changed the fashion world forever. It famously partnered with IKEA on a selection of affordable homeware, from rugs and chairs to glass cabinets and mirrors. However, it was Abloh’s innate ability to tap into the wider cultural zeitgeist that really propelled Off-White. The brand arguably became best known for its chunky sneakers, collaborated extensively with Nike and Jordan on iconic models including the Air Force One, Blazer and Air Jordan as well as Converse All Stars, all of which would sell out instantly and had the sneaker resell market virtually imploding. Starting out in 2012, the label has always produced instantly recognisable, heavily logo-ed garments that make use of the brand’s distinctive arrow emblem, which was actually borrowed from Glasgow Airport’s signage, of all places. Today, Carhartt is still favoured by the rap world – Kanye is a regular wearer – and skaters around the globe continue to approve of its practical designs, which range from tees and hoodies through to worker pants and multi-pocket jackets.Įstablished by the late visionary designer Virgil Abloh, Off-White changed the fashion game forever, all within a single decade. The likes of Tupac, Dr Dre, Snoop Dogg and Eazy E all adopted Carhartt into their signature uniform, giving the Detroit brand a new lease of life as it approached the millennium. Its single- and double-knee pants were widely adopted by skaters, who valued them for their durable duck canvas fabric and handy pockets, while its Michigan work jackets were famously worn by some of hip-hop’s biggest stars.
Yet over the decades, particularly the 80s and 90s, Carhartt has contributed to the streetwear scene as much as anyone. The US brand was started back in 1889 after all, originally outfitting labourers and factory workers across America. You might not think of Carhartt as selling streetwear. If it means Aime Leon Dore continues to do what it does best though, we’re not complaining.Ĭarhartt WIP Double Knee Straight-Leg Organic Cotton-Canvas Trousers The result is a rotating selection of pieces that’s garnered a cult-like following of fans, who’ll happily refresh their browsers on a drop day, or queue up outside the brand’s flagship Mulberry Street store.ĪLD has recently received backing from luxury giant LVMH, further cementing the idea that streetwear is an incredibly profitable fashion genre. But it combines this with a savvy take on street culture, incorporating plenty of 90s design cues including washed denim, colourful caps and throwback sporting references, from vintage basketball shorts to baseball jerseys. It has clear prep influences with its tailoring offering, which borrows from classic British design as well as Ivy League style. You still have to queue outside one of its 14 stores every Thursday, or navigate its still fidgety website to purchase its sought-after wares that include logo tees and hoodies, caps, accessories and even oversized tailoring.Īime Leon Dore Lightweight Carpenter PantĪnother New York brand that’s rapidly gained popularity, Aime Leon Dore’s aesthetic is difficult to pin down. When it comes to clothing though, not much has changed.
With high-profile collaborations with everyone from Nike to Louis Vuitton, as well as a valuation of $1billion, it’s fair to say this once humble skate brand has altered the fashion landscape permanently. There’s no denying Supreme’s cultural influence. The now iconic red and white box logo is instantly recognisable thanks to the fact the brand has plastered it on everything, and we mean everything – from tees to crowbars, streetwear hoodies to fire extinguishers, sneakers to an actual brick (yes you read that right). It clothed the skaters of Manhattan in the 90s from its original store on Lafayette Street, before rapidly expanding throughout the 2000s to where it is today. Like many streetwear labels, Supreme began life as a cult skate brand.
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